Unlocking Possibilities: A Comprehensive Guide to Assessing Your Property's Development Potential
- Joel Hynes
- Jan 12
- 4 min read
TL;DR
Zoning, site characteristics and feasibility determine development potential — not just land size.
Many properties that "look" developable fail to meet planning controls and constraints.
Zoning, minimum lot sizes and access are the first filters — but not the final answer.
Costs, timelines and market demand matter just as much as what council allows.
A buyer's agent helps separate genuine opportunity from expensive assumptions.
Who this article is for:
Buyers considering subdivision or dual occupancy
Investors seeking value-add opportunities
Homeowners assessing future development options
Anyone buying land with "potential" in mind
The phrase "development potential" is one of the most overused — and misunderstood — terms in property. It's often attached to listings without context, clarity or feasibility, leaving buyers to assume value where it may not exist.
In reality, assessing development potential requires a structured, unemotional approach. It's not about what could be built in theory — it's about what can be built legally, practically and profitably.
This guide outlines how to assess development potential effectively, so you can make informed decisions before committing capital.

1. Start With Planning Controls, Not Assumptions
Every development assessment begins with planning. Without zoning alignment, no amount of creativity will unlock potential.
Understand the Zoning
Zoning dictates what the council allows on a site. Standard residential zones include:
R2 – Low-Density Residential
R3 – Medium Density Residential
R4 – High-Density Residential
Each zone controls:
permissible uses
density
minimum lot sizes
building height and setbacks
A property's zoning sets the outer limits of what's possible — but it doesn't guarantee approval.
Minimum Lot Size (MLS) Is Critical
For subdivision or dual occupancy, minimum lot size requirements must be met after accounting for access, setbacks and constraints.
A block that appears large enough often fails once:
Driveway access is included
easements are excluded
Unusable land is removed
This is one of the most common reasons development plans fall over.
Overlays and Planning Constraints
Many properties are affected by overlays, such as:
flood controls
bushfire-prone land
coastal management
heritage or conservation areas
escarpment or environmental protection
These overlays can significantly restrict building envelopes, increase construction costs or prevent development entirely.
Always review the LEP and DCP — not just zoning labels.
2. Evaluate the Site Itself — Not Just the Map
Once planning controls are confirmed, the physical site becomes the next filter. This is where many" on paper" opportunities fail.
Land Shape, Slope and Access
Practical development relies on usable land.
Key considerations include:
slope and fall direction
frontage width
access for vehicles
ability to provide compliant driveways
location of existing structures
Flat, wide blocks with good street access are generally more flexible and cost-effective to develop.
Services and Infrastructure
Each new dwelling or lot requires compliant access to:
sewer
water
stormwater
electricity
telecommunications
If services are distant, deep or misaligned, costs can escalate quickly — sometimes to the point where development is no longer viable.
Easements and Encumbrances
Easements for drainage, sewer or access can sterilise portions of a site.
While not always deal-breakers, easements reduce buildable area and can restrict layout options. Understanding their location early prevents costly redesigns later.
Existing Buildings
In some cases, retaining the existing dwelling improves feasibility. In others, demolition is required.
Key questions include:
Can the existing home remain during development?
Does it comply with setback rules?
Is it structurally sound?
These answers materially affect cost, timeframes and holding expenses.

3. Assess Feasibility — Not Just Possibility
Just because a property can be developed doesn't mean it should be.
Understand the True Costs
Feasibility isn't just construction. It includes:
planning and consultant fees
council contributions
subdivision costs
service upgrades
demolition (if required)
holding costs
contingency buffers
Underestimating costs is the fastest way to turn a "great opportunity" into a poor outcome.
Market Demand Matters
Development potential is valuable only if the end product is desirable.
Ask:
Who will buy or rent the finished dwellings?
Does the suburb support this density?
Are similar developments selling well?
In many locations, owner-occupier demand drives stronger outcomes than investor-focused stock.
Timing and Risk
Development often takes longer than expected.
Approvals, conditions, and construction delays are standard—especially for first-time developers.
If your strategy relies on short timelines or thin margins, risk increases significantly.
When Development Potential Adds Value
Development potential tends to add value when:
Zoning clearly supports it
Site constraints are manageable
Costs are realistic
Demand is proven
timeframes align with your goals
If too many variables are uncertain, potential becomes speculation.
Local Insight: Why Development Requires Local Knowledge
Planning rules vary by council — and interpretation matters.
Two similar sites can receive very different outcomes depending on:
local planning priorities
precedent approvals
infrastructure capacity
neighbourhood character expectations
This is where local experience becomes invaluable. Understanding what councils approve in practice — not just on paper — is often the difference between success and frustration.
Common Mistakes Buyers Make
assuming land size equals development potential
ignoring overlays and easements
underestimating service costs
relying on agent descriptions without verification
skipping feasibility due to "future potential"
Most development mistakes are made before purchase — not during construction.
Development Potential Should Support Your Strategy — Not Drive It
The strongest outcomes come when development potential is a bonus, not the sole reason for buying.
A property should still make sense as:
a long-term hold
a quality asset
a liveable or lettable home
If development does not occur, the property should still perform.
Thinking About Buying With Development Potential in Mind?
Assessing development potential requires clarity, discipline and local insight. A single oversight can erase years of gains.
At The Shoreline Agency, we help buyers:
Assess zoning and planning controls
Identify genuine development opportunities
avoid costly assumptions
understand feasibility and risk
Buy with confidence and strategy
📞 Contact The Shoreline Agency to discuss development potential before you buy.📧 joel@theshorelineagency.com.au
See you on the Shoreline.









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