top of page

Buyer leverage is coming back, but only in pockets WE 29 March 2026

  • Mar 30
  • 3 min read

Updated: Apr 1

The 30-Second Take

  • NSW auction conditions have softened into late March, and that matters even in a private-treaty-heavy region like the Illawarra.

  • Wollongong still has depth of choice. Shellharbour remains much tighter. Kiama has more lifestyle stock than genuine urgency stock.

  • The leverage this week is not "cheap property". It is better to negotiate the terms of homes that are sitting, overpriced, or compromised.

  • Good family homes in proven coastal pockets are still not giving much away.


What Changed This Week


  • The statewide auction backdrop softened again, which is a useful confidence read even if the Illawarra does not trade like Sydney.


  • Listing choice remains uneven. Current exact-match sale listings on realestate.com.au sit far higher in Wollongong than Shellharbour, while Kiama still carries more visible stock than many buyers assume.


  • Auction depth locally is still thin. The most recent accessible realestate.com.au suburb-level snapshots showed Wollongong recording 1 auction result and 14 private sales in the week to 8 March, while Shellharbour and Kiama both showed little to no auction depth in their latest accessible weekly snapshots.


  • That means negotiation is still being decided before auction day in most local deals.


  • The homes most likely to drag are those with a pricing gap, a compromised floor plan, a busy road position, or a finish level that does not match the guide.


Where the Market Feels Hot, Balanced or Softer


Hot

Northern beachside family stock and well-finished coastal homes with broad appeal. If the brief is clean, the street is good, and the presentation is right, buyers still need to move fast.


Balanced

Wollongong apartments and mid-market owner-occupier stock, where buyers now have enough choice to compare. This is where due diligence and negotiation discipline matter more than speed for its own sake.


Softer

Stock that has missed the market on price, especially if it is compromised or easy to compare against stronger alternatives nearby. This is where buyers should stop acting like every listing is scarce.


What This Means for Buyers


This week is less about predicting prices and more about correctly reading seller motivation. The market is not uniformly soft. It is just no longer rewarding lazy buying decisions or lazy vendor expectations in every segment.


- Split your shortlist into "must move quickly" and "worth testing".

- Ask harder questions on time-on-market, comparable sales, and vendor flexibility before you show your hand.

- Treat auction language carefully. In this region, plenty of leverage still appears before auction day, not under the hammer.


Buyer Opportunity This Week


The cleaner opportunity is in Wollongong and adjoining city-fringe stock, where buyers can compare more options without being forced to decide on first inspection. When choice expands, even slightly, emotional urgency starts to fade. That is usually when better negotiations appear.


Suburb Spotlight


Shellharbour village and blue-chip family stock


Shellharbour still looks tight. Current active exact-match sale listings are far lower than in Wollongong and even lower than in Kiama in the live search count. That does not mean every seller is in control. It means buyers need to be selective. If a Shellharbour home is still sitting, there is usually a reason, and that reason should become part of your negotiation strategy.


What I'm Watching Next Week


- Whether more sellers come to market ahead of the Easter and Anzac Day slowdown.

- Whether NSW auction conditions hold around current levels or weaken again.

- Whether more Illawarra listings start sitting into a second and third inspection cycle without meaningful competition.

Comments


Not sure whether to DIY or get help?

Use our Property Purchase Calculator to estimate your total time, travel, and effort from shortlist to exchange.

Joel Headshot.jpg

About The Author

My name is Joel Hynes

I'm Joel Hynes, the founder of The Shoreline Agency, a trusted local buyer's agent dedicated to helping first home buyers, families, and investors make informed decisions in the Illawarra region. With years of experience, personal insights into relocation, and strong local connections, I guide my clients through every step of the buying process.

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Illawarra Suburb Guide

Every suburb has its own feel, price point and quirks. These guides cover lifestyle, recent sales, and the type of buyers each area tends to suit.
bottom of page